Matthew Ball, a metaverse expert, is set to deliver a keynote address at the upcoming SBC Summit Barcelona 2023 conference and trade show – SBC’s biggest event to date.
Ball has been slated for an in-person appearance as the opening keynote speaker on September 21st, in response to the positive feedback and enthusiasm generated by his digital keynote at the 2022 edition of the show.
Ball is widely known for his work on “The Metaverse,” a book that delves deep into the revolutionary potential of the metaverse.
In his keynote, Ball will explore the future of the metaverse and emerging technologies, showcasing its potential to revolutionise the gambling industry with innovative engagement and monetisation.
Matthew Ball commented: “Gaming has always been at the forefront of digital transformation – from new devices to business models, events, and experiences.”
Rasmus Sojmark, CEO & Founder of SBC, said: “We couldn’t be more excited to welcome Matthew Ball to SBC Summit Barcelona. The concept of the metaverse has often been challenging for many to grasp, but Matthew’s exceptional work has undoubtedly established him as the go-to expert in explaining its intricacies. Our aim is to acquaint our audience with this concept and inspire them to explore future possibilities they may have never considered before.”
