Spotlight Sports Group (SSG), a world-leading technology, content, and media company specializing in horseracing and sports betting fan engagement, has announced a strategic partnership with Ascot Racecourse to enhance the horseracing experience for fans through the launch of the Smart View product.
The collaboration debuted during Ascot’s Howden Christmas Racing Weekend in December and has been live across subsequent fixtures, where it has been well-received by racegoers.
This innovative partnership will leverage Spotlight Sports Group’s cutting-edge Smart View technology to create an engaging and immersive experience for a broader audience, including recreational horseracing attendees. The product will feature as part of Ascot’s printed racecard product, in-house self-service betting terminals (SSBT’s), Tipster Board and across “Bet with Ascot” screens to supply multiple touchpoints for racegoers.
Smart View simplifies traditional racecards, blending data insights with visually intuitive designs inspired by video games such as FIFA and Football Manager. By presenting complex race information in a more accessible format, the product aims to captivate both seasoned bettors and newcomers.
Tony May, Senior Betting Manager at Ascot Racecourse, expressed his enthusiasm for the collaboration: “At Ascot, we are always looking for ways to make horse racing more accessible and easier to understand for our on course audience. Smart View does this in a really engaging, modern way and we are excited to be working with Spotlight Sports Group to present Smart View across the racecourse in a way that helps racegoers learn more about the sport and hopefully become more regular followers.”
Sam Houlding, Managing Director of B2B at Spotlight Sports Group, highlighted the strategic fit of the partnership: “We’re delighted to partner with Ascot Racecourse, a venue synonymous with world-class horseracing. Launching Smart View at such a prestigious racecourse is a testament to our shared commitment to innovation and horseracing fan engagement. We look forward to helping Ascot captivate its audience and expand fans’ connection with the sport.”
