For the seventh consecutive year, NOVOMATIC has solidified its position among Austria’s corporate elite, securing second place in the 23rd annual Austrian Brand Value Study by the European Brand Institute (EBI).
With a valuation of EUR 3.938 billion—a 2.0 percent increase over the previous year—the group continues to trail only Red Bull, further cementing its status as one of the nation’s most valuable and sustainable brand leaders.
“This top ranking once again confirms the strong international appeal of the NOVOMATIC brand and the success of our long-term corporate strategy. We have succeeded in further strengthening the NOVOMATIC brand worldwide through continuous innovation, the expansion of our global presence, and a consistent focus on sustainable growth,” said Stefan Krenn, Member of the NOVOMATIC AG Executive Board. “The fact that we are once again among the leading companies in the Sustainable Brand Ranking shows that economic success and responsible business practices are inextricably linked at NOVOMATIC.”
This prestigious award highlights NOVOMATIC’s strong market position and sustainable growth. The company has consistently ranked among Austria’s most valuable corporate brands since 2020. The evaluation is based on international standards and considers factors including brand strength, brand potential, trends, and economic performance.
NOVOMATIC’s renewed second place reaffirms its position as a leader in the Sustainable Brand Ranking. A key factor in this success is the Group’s corporate responsibility and ESG program, which firmly integrates environmental, social, and governance aspects into the long-term corporate strategy. The effectiveness of these measures is regularly confirmed by independent ESG rating agencies.
The Austrian Brand Value Study is conducted annually by the European Brand Institute. For the 2026 ranking, 180 brand-name companies from 16 industries were analyzed, more than 45 percent of which are Austrian-owned. The evaluation is conducted in accordance with the international standards ISO 10668 and ISO 20671.
With its top rankings in both the Brand Value and Sustainable Brand categories, NOVOMATIC AG has once again underscored its position as one of Austria’s most important companies with international influence.
