Microgaming celebrating 15 years in Asia

Microgaming

Microgaming is one of the leading content providers in igaming. Having developed the world’s first true online casino software in 1994 and the first mobile casino software in 2004, Microgaming boasts an ever-growing portfolio of innovative games and products and continues to expand its footprint in emerging markets across the globe. 

Awarded the Guinness World Records title, Microgaming’s progressive jackpot network is the largest globally and has paid out more than EUR1.5 billion to date.

In October 2021, a player in Asia triggered Microgaming’s Wow Major jackpot, scooping an enormous prize of $235,000, a true testament that the winning experience with Microgaming is possible anywhere, and for anyone.  

Pioneering igaming technology to the next level, Microgaming provides its partners with a highly immersive player experience with the effective player retention and growth tool, MG Rewards.

MG Rewards is proven to expand player lifetime value and increase profit growth for partners. The extensive promotion tools such as tournaments, retention and multi-currency support are integral to enhancing players’ gameplay experience.

MG Rewards offers fuss-free and continuous bespoke promotions for partners to generate a solid and loyal player base.  

Understanding what appeals to players is crucial when looking to attract and retain players, and Microgaming undertakes considerable market research to ensure that all of its products and game features are designed to amaze and delight players.

As a true leader in slot game innovations, Microgaming introduced the Buy Feature, which allows players to buy straight into free spins for instant, massive win potential. Games such as Lucky Twins Wilds and Break Da Bank Again Megaways are hugely popular, delivering thrilling and action-packed gameplay.  

In 2022, Microgaming celebrates a glorious 15 years in Asia and the group is not resting on its laurels. Establishing more localized content, Asia-driven game innovations, promotions and campaigns, Microgaming works with partners to understand the demands of some of Asia’s most lucrative markets.

With its dynamic specialist team dedicated to client success and satisfaction, Microgaming seeks to remain at the forefront of iGaming and slot game innovation for years to come.