Leading Asia-based betting company 1xBet has partnered with the Professional Fighters League to become its exclusive betting partner in the Latin America and Sub-Saharan Africa regions.
This agreement is the first of its kind for the association in the two regions, the operator stated.
Under the agreement supporters of the game in Latin America will have the chance to bet on what is left of the 2022 regular season, the PLF playoffs, and also the PFL World Championships. While in the Sub-Saharan Africa region, fans will also have the opportunity to place bets on the remainder of the 2022 regular season of the PFL and the first events of the playoffs.
PFL CEO, Peter Murray, commented: “We are excited to partner with 1xBet to grow our premium betting experiences for the millions of fans across Latin America and Sub-Saharan Africa. The Professional Fighters League continues to expand our brand of MMA across the globe, delivering premium content and disrupting the traditional MMA landscape.”
1xBet spokesperson, Alex Sommers, commented: “For us, the partnership agreement with the PFL is an excellent opportunity to support MMA development. We want mixed martial arts fans to get the best opportunity to support their favorite fighters and have a great, innovative experience.”
The PFL is ranked second amongst MMA companies around the world by key industry metrics which include: the quality of fighters’ roster, distribution reach, and broadcast and streaming audience per event.
1xBet’s portfolio of brand partnerships includes FC Barcelona, FC Lyon, CAF, the broadcast partnership of the Italian Serie A and the Spanish La Liga plus other well-known sports clubs and organizations.
The company has repeatedly been a nominee and winner of prestigious awards, including accolades from IGA, SBC, G2E Asia, EGR Nordics Awards and others.