Pragmatic Play, a leading content provider to the iGaming industry, has launched a bespoke live studio with Super Group’s leading brand, Betway.
The major deal will see the relationship between the two enhanced with a dedicated Blackjack studio, which will be replete with Betway branding throughout, giving customers an unmatched immersive environment to enjoy one of the most popular casino games.
It marks a further expansion of the relationship between the two companies, with Betway already taking the provider’s vast array of slots and live casino titles.
The dedicated studio deal gives further momentum to Pragmatic Play’s Live Casino offering, with Betway being the latest tier-one brand to go live with the solution, following Kindred’s Unibet, Mansion’s M88, and Stake.
Yossi Barzely, Chief Business Development Officer at Pragmatic Play, said: “We’re very pleased to further strengthen our close relationship with Super Group and provide a dedicated Live Casino environment to Betway.
“Betway is a hugely recognisable brand in regulated markets all over the globe and this is a fantastic opportunity for us to further showcase it through a state-of-the-art Blackjack studio.”
Anthony Werkman, CEO of Betway, said: “Creating incredible gaming experiences for our players is a priority for us, so launching a new dedicated live and immersive blackjack studio with Pragmatic Play is something we’re all excited about.
“The supplier has an incredible track record of delivering unmatched bespoke studios and we’re very pleased to launch our Blackjack products with them.”