Wednesday, February 21, 2024 concludes strategic alliance with global DooH giant Hivestack concludes strategic alliance with global DooH giant Hivestack

FOLLOW US announced it has concluded a global strategic alliance with Hivestack, the world’s leading, independent programmatic digital out of home (DOOH) ad tech company.

This partnership will enable AXES to connect the Hivestack supply-side platform (SSP) to the AXES omnichannel demand-side platform (DSP) to broadcast premium, programmatic DOOH cross-channel media campaigns on a global scale to the more than 25,000 AXES DOOH screens as well as push content to the mobile applications in the AXES APP Store.

Earle G. Hall, President & CEO of commented: “We are very excited about the value-add to our clients. Hivestack has built a cutting-edge supply-side platform that offers tremendous real-time value, content, data, and statistics. The Hivestack content-rich platform will definitely be a tremendous added value to our clients and their customer journeys.”

Bruno Guerrero, COO of Hivestack, stated: “AXES is a global technology leader in the land-based casino segment. Their cloud-based platform offers many revenue-generating opportunities, and we are excited to penetrate this new market segment with AXES. The Hivestack expertise, technology and data will fuel this partnership so that AXES can create extraordinary value for its clients, and we are proud to have created this exciting partnership.”

Hivestack is the largest independent, global, full-stack, marketing technology company, powering the buy and sell-side of programmatic digital out-of-home (DOOH) advertising. is a world-class Fintech, present in more than 40 countries that empowers governments, casinos, and route/street with real-time blockchain-based IoT data collection, artificial intelligence, and cashless solutions.

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