UK bookmaker Star Sports has commenced operations in Australia after receiving a Victoria Wagering and Betting License.
Established in 1999 as Star Racing, the now Star Sports provides interactive betting experience for desktop, mobile, and tablet users as well as telephone betting and betting shops.
The company, founded and owned by Ben Keith, is also a regular race sponsor of UK horse racing and the current sponsor of the English Greyhound Derby held at Towcester. Star Sport’s operations in Australia will be headed by Shane Ciurleo as General Manager.
Flynn Goward, CEO of Star Sports, previously pointed out that the company made inroads last year in their online app extensions, increased retail footprints and focused presence at more racecourses than in any other year.
Star Sports is also present at the Newbury National Hunt and at Ascot Racecourse. It currently runs around 150 days a year over horse racing and greyhound racing.
