Aristocrat: Changing the game with synchronized releases

Hector Fernandez

We are grateful to our people and to our customers for making 2021 a landmark year for Aristocrat Gaming, says Hector Fernandez, president of the Americas and EMEA. Our commitment to being bold resulted in inventive games, leading customer experience solutions, groundbreaking cabinets, and innovative partnerships. 

We started 2021 by releasing what turned out to be the year’s biggest game, Buffalo Link, which took the industry by storm, broke sales records, and was named Slot of the Year at the Global Gaming Awards. 

In a first that changed the gaming industry forever, we released the specialty Dune slot game in sync with the U.S. theatrical release of Warner Bros. Pictures and Legendary Pictures’ Dune film. This new game development of a release timed to a major film’s theatrical release was a landmark in entertainment and further demonstrated Aristocrat’s leadership and commitment to innovation. It meant casino guests could see the movie, and then continue their experience on the game immediately afterward. 

We set another first when we announced our partnership with the National Football League (NFL) to create NFL-themed slot games. This was another bold step forward for our company and for the gaming industry and is another example of how our innovative thinking is more than product – it’s game-changing ideas. 

We expanded our commitment to our customers in Oklahoma by opening a new manufacturing facility in Tulsa, moving the Class II industry forward. 

We recognized the way people want to work has changed, and we pivoted to a permanent, hybrid flexible work model called “all.flex.” This helps us to ensure we can continue to deliver our ambitious growth strategy, while also emphasizing our people-first commitment and deepening our focus on inclusion.

We’re just getting started. With the best people making the best products for the best customers in the world, we’re excited for 2022, and we wish everyone a happy and successful year.