US spend on Australian racing to hit US$6.6 billion by 2025: JP Morgan

American spend on Australian racing could hit US$6.6 billion a year by 2025, with Australian race-wagering per viewer of A$672, which is two times higher than on the NFL, JP Morgan said in an analysis of the the value of media rights.

The analysis follows Entain’s announcement it is bidding for Tabcorp’s wagering and media business.