UltraPlay has unveiled a new logo in the first step of a new brand identity. It comes as a continuation of UltraPlay’s 10-year anniversary that was celebrated earlier this year.
“In 2020, the company turned 10 years old. It’s the perfect moment to reflect on what’s been done and what would be our next decade’s goals,” said Lyubomira Petrova, chief marketing officer. “When it comes to brand identity, it’s this cornerstone of every company that sets the tone of who we are and what are our values, vision, and mission so that everyone in the company works as a winning team.
That was our main idea when deciding to enhance our logo – to highlight our upwards direction and present our aim for the continuation of the excellence we bring to the iGaming industry.”
The logo will be followed by the release of the redesigned corporate website that is going to be announced soon. Created with the latest UX/UI trends, the new website will be easy to navigate, through its dynamic presentation of the company’s products, and services, as well as catching the latest news from UltraPlay’s media awareness.
For this edition of our magazine, we focus on Southeast Asia, with a particular look at the Philippines. The country’s casino industry has been among the hardest hit in Asia, with the integrated resorts in Manila’s Entertainment City having remained mostly closed to the general public since the beginning of the crisis last year.
The world is bouncing back, or at least coming to grips with the fact that going forward not much will be the same as before. Commendably, this industry quickly understood the need to adapt to a new normal, and that the days of targeting the low hanging fruit of the VIP sector are gone.