Sudhir H. Kalé, Ph.D., is the Founder and CEO of GamePlan Consultants, a business that offers boutique high level consultancy and training to gaming establishments all over the world. Currently, he is also Honorary Professor of Marketing at Bond University in Australia and a Senior Consultant to the clubs industry in Australia through Bulls Eye Services. Till June 2015, Dr. Kalé was a full-time advisor to Sands China Limited, the largest gaming company in the world. Professor Kalé is widely regarded as an expert in various aspects of gaming management such as customer relationship management (CRM), customer loyalty, customer service issues, market segmentation and positioning, and customer lifetime value (LTV). A frequent contributor to leading gaming publications and online sites, he has worked tirelessly to further the continuing education of gaming executives. Professor Kalé has conducted over two hundred executive development seminars on a range of topics such as cross-cultural interactions, smart selling, applications of the MBTI in management, applying the Enneagram in organizations, and providing exemplary customer service. He also trains and consults for different industries on various aspects of organizational diagnosis and development, communication and leadership, corporate culture and culture change, relationship marketing and customer service. Professor Kale’s gaming client list includes diverse casino companies such as Marina Bay Sands, Galaxy Macau, Starworld Hotel and Casino, Mohegan Sun, The Olympic Entertainment Group, Sun International, Casinos Austria, Mocha Slots, IGT and Crown Casino. He has been a regular speaker at the Global Gaming Expo (Las Vegas and Macau), Gaming, Racing and Wagering Australasia, and at the University of Nevada (Reno) Executive Development Program for senior gaming executives. Professor Kalé has a Bachelor’s Degree in Chemistry from University of Poona, a Masters in Management from University of Bombay, and an M.S. in International Business, and a Ph.D. in Marketing from the University of Illinois at Urbana-Champaign. An eloquent, intriguing, and sometimes provocative speaker, Professor Kalé’s views on a wide range of issues have been quoted by media the world over.
While the economic, political, and cultural impacts of this pandemic will differ from country to country, there exist a handful of trends that will be experienced around the globe, albeit to varying degrees. The direction and pace of these developments are nothing short of breathtaking. According to the Barrett Values Centre, the tectonic shifts that […]
Increased exposure to gambling products can in some cases lower the chances of gambling addiction, according to researchers in the field of responsible gambling. The study, conducted by gaming expert Sudhir Kale and two problem gambling researchers, Zhonglu Zeng and David Forrest, aimed at debunking the belief that casino employees are at greater risk of […]
Casinos and clubs are reopening their doors to the public and so far, for most businesses, the comeback has been far more difficult than anticipated. The situation is analogous to learning to walk again after a horrific automobile accident.
Artificial Intelligence is still in its early stages, but in gaming questions have already been raised as to whether the industry is losing its personal touch, and if technologies such as these can exacerbate problem gambling. Sudhir Kale, CEO of GamePlan Consultants and a marketing/loyalty expert cautions against betting too big on robotics, machines and […]
The casino industry in Macau grew from US$2.77 billion in revenues in 2002 to over US$45 billion in 2013. Then, in 2015, revenues fell precipitously to under US$29 billion, a fall from which casinos are still reeling.
Australasian gaming businesses typically spend between 15 percent to 40 percent of their revenues on marketing. Yet the return on marketing expenditure often defies measurement. Part of the difficulty lies in effective delineation of the marketing function.
There’s never a dull moment when it comes to gaming in Asia and 2018 produced its fair share of surprises, many of them provided by Philippine President Rodrigo Duterte, who is keeping the gaming industry on its toes.
In my visits to casino properties in Macau, Philippines, and Singapore, I find that top executives are ensconced out of the public eye, their offices sometimes located in the basement or in a building away from the casino premises. Consequently, they have little contact with their customers. Sure, they may make an appearance at one […]
With continued and future disruptions on land-based casino revenues, industry executives are asking whether online casino platforms, which have seen rapid growth rates, can play a role in assisting stalled revenue lines and help them move beyond these difficult times.
The world is bouncing back, or at least coming to grips with the fact that going forward not much will be the same as before. Commendably, this industry quickly understood the need to adapt to a new normal, and that the days of targeting the low hanging fruit of the VIP sector are gone.
Over the years, many of the answers have been remarkably prescient in their forecasts for the near-term direction of Asia’s gaming industry. However, we can safely say that no one came anywhere close to guessing what 2020 may have had in store.