Macau’s junket operators are increasingly focused on Cambodia, drawn in by growing business ties with China and its location between countries that don’t allow locals to gamble. SunCity Group, Macau’s largest junket, on March 1 launched its first VIP Club at NagaCorp’s NagaWorld property in Phnom Penh, encouraged by the rapid growth in Chinese tourists to the kingdom and others are also moving in.
As regional gambling revenue slumps, some companies are finding a new marketing strategy isn’t enough to draw the crowds and instead are trying for a complete rebrand. Operators such as Star Entertainment, Donaco and Macau junket Tak Chun has all recently tweaked their image. However, rebranding is a complicated and costly process, especially if you get it wrong.
Located amid the misty mountains and lush greenery of Lao Cai is the site of Donaco International’s Aristo property, its latest and upgraded site boasting more than 400 rooms in the border town between Vietnam and China.The towering five-star Aristo Hotel and Casino, a joint venture between Donaco and the Vietnamese government which owns 5 percent, has 428 hotel rooms and 40 gaming tables – a bold step up from the 34 rooms and eight gaming tables it had at its previous site a few minutes away at Lai Cai International. The new site also has 58 electronic gaming positions, with 34 linked jackpot slot machines and 24 electronic roulette seats. The casino’s license allows up to 300 EGMs.Aristo is the only casino for about 200 km and is positioning itself to take advantage of a mini boom taking place in the city.
Cambodia is Indochina’s undisputed king of live dealer gaming, with land-based casinos rushing to install dedicated set-ups to stream action from gaming floors to online players.