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Fixing ailing Macau casinos: A few words of experience

Macau industry observers, gaming analysts, and even casino operators are now admitting that the decade-old party has run out of steam, if not over. The “build it and they will come” maxim and its attendant hubris that has characterized the Macau gaming industry since 2003 are now causing deep concern to operators and investors alike. To counter the downturn, the knee-jerk reaction has been to cut costs, directly affecting customer service. This could be a disastrous strategy. According to a recent Gartner study, 89 percent of the companies surveyed will be competing on the basis of customer experience in 2016, nearly a three-fold increase from five years ago.

Going bold on branding

As regional gambling revenue slumps, some companies are finding a new marketing strategy isn’t enough to draw the crowds and instead are trying for a complete rebrand. Operators such as Star Entertainment, Donaco and Macau junket Tak Chun has all recently tweaked their image. However, rebranding is a complicated and costly process, especially if you get it wrong.

Tabcorp seeks new CMO as Michael Smith exits

Australian gambling operator Tabcorp is seeking a new marketing chief after CMO Michael Smith announced that he had left the company following just 10...

SportsBet commits A$1.5 million to “Take a Break” campaign

Australian online betting operator SportsBet has committed A$1.5 million ($1.15 million) to promote its new “Take a Break” campaign. Planned for launch in November, SportsBet...

Genting Alderney launches TV campaign

Genting Alderney, the online casino division of Genting Group, has launched a TV campaign as part of a multi-million pound marketing drive.  Entitled ‘The Player’,...

Fun88 launches a ‘Invite-a-Friend’

Buyapowa announced that Asian online gaming operator Fun88, owned by Welton Holdings, is launching a new ‘Invite-a-Friend’ marketing initiative to encourage existing customers to...

Macau government establishes guidelines to stamp out illegal ads

Following a campaign last year to curb the illegal promotion of the gaming industry, local authorities have established specific guidelines for advertisers to clarify...

Venetian ad featuring soccer star Beckham put on hold

The Venetian Macau has scrapped a high-profile ad campaign featuring English soccer star David Beckham just two days before its launch. The Venetian Macau announced...

William Hill to consolidate Australian brands

William Hill said it plans to consolidate its Australian brands under the William Hill name to allow more cost-effective marketing, more focused IT investment...

China Vanguard gets self-service lottery contract in Shaanxi

China Vanguard said one of its indirect units has reached an accord with the Shaanxi Province Sports Lottery Administration to roll out interactive self-service...
AGE, australasian gaming expo

Australasian Gaming Expo (AGE) 2022

The Australasian Gaming Expo (AGE) is the place to see new products and services, network, attend thought-provoking seminars, seek business partners and generate sales....
life after pogos

Life After POGOs – AGB Pop-Up Forum

The Philippines and Asia’s online gaming industry is going through uncertain times, with the gaming regulator seeing more and more operators leaving the country for greener pastures.
AGB Webinar - Acquiring and Retaining iGaming Customers

Acquiring & Retaining iGaming Customers

In this AGB Webinar Series, we covered the newest strategies for iGaming player acquisition and retention.

Esports BAR Cannes

G2E Asia 2021

AGBriefings, June, 2021, Resorts World Las Vegas

Asia Gaming Briefings – June 2021 Edition

For this edition of our magazine, we focus on Southeast Asia, with a particular look at the Philippines. The country’s casino industry has been among the hardest hit in Asia, with the integrated resorts in Manila’s Entertainment City having remained mostly closed to the general public since the beginning of the crisis last year.
Asia Gaming Briefings, april 2021

Asia Gaming Briefings – April 2021 Edition

In this April edition of Asia Gaming Briefings we take the pulse of how the North Asia jurisdictions of Japan, Korea and the Russian Far East have fared.
Agbriefings February 21

Asia Gaming Briefings – Feb 2021 Edition

The world is bouncing back, or at least coming to grips with the fact that going forward not much will be the same as before. Commendably, this industry quickly understood the need to adapt to a new normal, and that the days of targeting the low hanging fruit of the VIP sector are gone.