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Junket chairman says Crown was too aggressive

The chairman of a major casino junket operator in Macau has slammed the behavior of Crown Resorts in mainland China, saying it has been...

Too early to tell effect on VIP gaming revenues: Melco Crown

Melco Crown Entertainment says it is being “extra cautious” to comply with laws on marketing in China in the wake of the arrest of...

KRA eyes big time, with new races, change of image

With massive crowds, booming betting turnover and burning with ambition, Korean racing just might be Asian racing's sleeping giant. Yet not only does it face the same external pressures as the sport does worldwide, there are many “internal” challenges unique to the still-emerging jurisdiction. Now the Korean Racing Authority (KRA) is hoping a new international race meeting and re-vitalized competition can lead it into a new golden age.

Chinese visitors becoming more astute: report

Macau’s large visitors numbers does not translate into high numbers of overnight visits “with Chinese visitors having to pass through a few hundred hotels...

TAB launches “We Love A Bet” campaign

Australia’s TAB has undertaken a significant brand repositioning ahead of the AFL and NRL final series. The relaunch, named the “We Love A Bet” campaign,...

Marketing to the masses

Galaxy Entertainment added to its range of non-gaming attractions in June, opening Macau’s first Apple Store, as operators seek to appeal to a broader market to replace the shrunken VIP sector. Macau now gets around 45 percent of its revenue from the mass sector, up from the low point of 26 percent in 2Q11. Although the mass sector has significantly higher margins than the VIP at 25 percent to 55 percent compared with 10 percent, for most, that shift is still not yet showing through in the bottom line. Getting the marketing message right may be key to tapping the mass market.

Bloomberry’s Solaire launches brand campaign in Macau

Philippines-based casino Solaire Resort and Casino has taken its brand campaign and promotions to Macau, reports Macau Daily Times. The creative marketing agency, Conde Group,...

Sands China to focus on MICE offerings

Sands China has been focusing on providing offerings for the Meetings, Incentives, Conferences and Exhibitions (MICE) industry, and sees potential for growth in the...

Fixing ailing Macau casinos: A few words of experience

Macau industry observers, gaming analysts, and even casino operators are now admitting that the decade-old party has run out of steam, if not over. The “build it and they will come” maxim and its attendant hubris that has characterized the Macau gaming industry since 2003 are now causing deep concern to operators and investors alike. To counter the downturn, the knee-jerk reaction has been to cut costs, directly affecting customer service. This could be a disastrous strategy. According to a recent Gartner study, 89 percent of the companies surveyed will be competing on the basis of customer experience in 2016, nearly a three-fold increase from five years ago.

Going bold on branding

As regional gambling revenue slumps, some companies are finding a new marketing strategy isn’t enough to draw the crowds and instead are trying for a complete rebrand. Operators such as Star Entertainment, Donaco and Macau junket Tak Chun has all recently tweaked their image. However, rebranding is a complicated and costly process, especially if you get it wrong.
Life After Pogos

Life After POGOs – AGB Dossier

This Dossier results from the “Life After POGOs” editorial project by Asia Gaming Brief which culminated with a pop-up digital forum on 9th December to discuss potentials ramifications in the industry.

Australian market report: How to adapt to the new normal

Covid-19 forced the rapid and unexpected closure of venues across Australia, changing the operating environment with unprecedented speed and leaving managers scrambling to adapt...
life after pogos

Life After POGOs – AGB Pop-Up Forum

The Philippines and Asia’s online gaming industry is going through uncertain times, with the gaming regulator seeing more and more operators leaving the country for greener pastures.
AGB Webinar - Acquiring and Retaining iGaming Customers

Acquiring & Retaining iGaming Customers

In this AGB Webinar Series, we covered the newest strategies for iGaming player acquisition and retention.
AGB Webinar Attracting Players, Not Fraudsters

Attracting players, not fraudsters

With sports betting restarting we are now seeing traffic levels return to pre-COVID levels. The same is unfortunately true for fraudulent activities as operators tempt players, both new and existing, with lucrative bonuses and attractive game offerings.
asia gaming briefings Dec 20

Asia Gaming Briefings – Dec 2020 Edition

Over the years, many of the answers have been remarkably prescient in their forecasts for the near-term direction of Asia’s gaming industry. However, we can safely say that no one came anywhere close to guessing what 2020 may have had in store.
news, macau, gambling

Asia Gaming Briefings – Nov 2020 Edition

While nowhere in the world has escaped the economic fallout from the Covid-19 crisis, Macau has been hit harder than most, with forecasts for gross domestic product to shrink more than 50 percent this year.
asia gaming briefings OCT 20

Asia Gaming Briefings – Oct 2020 Edition

Before the Covid-19 crisis, tourism in the Greater Mekong Sub-Region was at a record high, on track to welcome 80 million visitors in 2019, generating some $90 billion in revenue.