marketing

The chairman of a major casino junket operator in Macau has slammed the behavior of Crown Resorts in mainland China, saying it has been...

Melco Crown Entertainment says it is being “extra cautious” to comply with laws on marketing in China in the wake of the arrest of...

With massive crowds, booming betting turnover and burning with ambition, Korean racing just might be Asian racing's sleeping giant. Yet not only does it face the same external pressures as the sport does worldwide, there are many “internal” challenges unique to the still-emerging jurisdiction. Now the Korean Racing Authority (KRA) is hoping a new international race meeting and re-vitalized competition can lead it into a new golden age.

Macau’s large visitors numbers does not translate into high numbers of overnight visits “with Chinese visitors having to pass through a few hundred hotels...

Australia’s TAB has undertaken a significant brand repositioning ahead of the AFL and NRL final series. The relaunch, named the “We Love A Bet” campaign,...

Galaxy Entertainment added to its range of non-gaming attractions in June, opening Macau’s first Apple Store, as operators seek to appeal to a broader market to replace the shrunken VIP sector. Macau now gets around 45 percent of its revenue from the mass sector, up from the low point of 26 percent in 2Q11. Although the mass sector has significantly higher margins than the VIP at 25 percent to 55 percent compared with 10 percent, for most, that shift is still not yet showing through in the bottom line. Getting the marketing message right may be key to tapping the mass market.

Philippines-based casino Solaire Resort and Casino has taken its brand campaign and promotions to Macau, reports Macau Daily Times. The creative marketing agency, Conde Group,...

Sands China has been focusing on providing offerings for the Meetings, Incentives, Conferences and Exhibitions (MICE) industry, and sees potential for growth in the...

Macau industry observers, gaming analysts, and even casino operators are now admitting that the decade-old party has run out of steam, if not over. The “build it and they will come” maxim and its attendant hubris that has characterized the Macau gaming industry since 2003 are now causing deep concern to operators and investors alike. To counter the downturn, the knee-jerk reaction has been to cut costs, directly affecting customer service. This could be a disastrous strategy. According to a recent Gartner study, 89 percent of the companies surveyed will be competing on the basis of customer experience in 2016, nearly a three-fold increase from five years ago.

As regional gambling revenue slumps, some companies are finding a new marketing strategy isn’t enough to draw the crowds and instead are trying for a complete rebrand. Operators such as Star Entertainment, Donaco and Macau junket Tak Chun has all recently tweaked their image. However, rebranding is a complicated and costly process, especially if you get it wrong.