Thursday, May 13, 2021
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The power of content

The Asian online gambling industry is on the cusp of major change. A growing number of markets are moving towards regulation and licensing, competition amongst operators is hotting up, and players are becoming savvier and expect more from the brands and sites they engage with. Traditional models are no longer enough and companies need to find more engaging ways of engaging with players. Content marketing is one option

Unibet plans to ramp up marketing next year

Foreign online bookmaker Unibet says it will be ramping up its marketing in Australia with the aim of increasing its market share, local media...

SkyCity appoints Liz McNally as CMO

SkyCity has appointed Liz McNally into the newly created position of chief marketing officer. Immediately prior to her new appointment, McNally was chief marketing officer...
Designing the customer experience

Asia’s igaming looking for long-term relationships

The rising cost of acquiring new online players is forcing operators in Asia to ramp up their customer relationship management (CRM) capabilities in a bid to build deeper bonds and gain more value from existing customers. In the past, limited competition and high volumes have provided little incentive for Asia facing operators to build a long-term clientele, but that is changing fast.  

Responsible values

As operators around Asia vye for licenses in new markets, one corporate social responsibility expert suggests they should change their approach. Jan Jones Blackhurst, executive vice president, public policy and corporate social responsibility, at Caesars Entertainment says not enough is being done to explain what an IR is and the benefits it can bring to society. Not only can a good CSR program help to alleviate perceptions about gambling harm, it can also be a revenue driver. 

TopBetta Selects OtherLevels to drive engagement

Social betting operator TopBetta has partnered with digital marketing platform provider OtherLevels in a bid to boost engagement with its customers. The company is the...

Affiliate marketing’s role in the evolution of Asian iGaming

By Paysafe’s Income Access Ongoing economic growth and the associated trend of rising internet usage makes Asia an important emerging market for online gambling. With...

Local, European affiliates target Asia’s growing online sector

Affiliate and performance marketers are increasingly targeting Asian markets, with both local start-ups and established European firms chasing after a slice of the fast-growing online sector. With the European market increasingly favoring direct marketing or sponsorship, attention has turned to opportunities in Asia.

Margin pressure seen rising as VIP gaming picks up

Macau’s casino operators are likely to facing increasing margin pressure in 2017 as overall costs rise and promotional pressures gain with the uptick in...
VIP gambler

Casino operators restart marketing ops

Casino operators have been slowly ramping back up marketing activity in China after pulling out last year in fear of further repercussions from Crown’s...
AGE at ICC Sydney

Australasian Gaming Expo (AGE) 2021

The Australasian Gaming Expo (AGE) is the place to see new products and services, network, attend thought-provoking seminars, seek business partners and generate sales....
life after pogos

Life After POGOs – AGB Pop-Up Forum

The Philippines and Asia’s online gaming industry is going through uncertain times, with the gaming regulator seeing more and more operators leaving the country for greener pastures.
AGB Webinar - Acquiring and Retaining iGaming Customers

Acquiring & Retaining iGaming Customers

In this AGB Webinar Series, we covered the newest strategies for iGaming player acquisition and retention.
Asia Gaming Briefings, april 2021

Asia Gaming Briefings – April 2021 Edition

In this April edition of Asia Gaming Briefings we take the pulse of how the North Asia jurisdictions of Japan, Korea and the Russian Far East have fared.
Agbriefings February 21

Asia Gaming Briefings – Feb 2021 Edition

The world is bouncing back, or at least coming to grips with the fact that going forward not much will be the same as before. Commendably, this industry quickly understood the need to adapt to a new normal, and that the days of targeting the low hanging fruit of the VIP sector are gone.
asia gaming briefings Dec 20

Asia Gaming Briefings – Dec 2020 Edition

Over the years, many of the answers have been remarkably prescient in their forecasts for the near-term direction of Asia’s gaming industry. However, we can safely say that no one came anywhere close to guessing what 2020 may have had in store.