Wednesday, November 25, 2020
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Asia’s igaming looking for long-term relationships

The rising cost of acquiring new online players is forcing operators in Asia to ramp up their customer relationship management (CRM) capabilities in a bid to build deeper bonds and gain more value from existing customers. In the past, limited competition and high volumes have provided little incentive for Asia facing operators to build a long-term clientele, but that is changing fast.  

Responsible values

As operators around Asia vye for licenses in new markets, one corporate social responsibility expert suggests they should change their approach. Jan Jones Blackhurst, executive vice president, public policy and corporate social responsibility, at Caesars Entertainment says not enough is being done to explain what an IR is and the benefits it can bring to society. Not only can a good CSR program help to alleviate perceptions about gambling harm, it can also be a revenue driver. 

TopBetta Selects OtherLevels to drive engagement

Social betting operator TopBetta has partnered with digital marketing platform provider OtherLevels in a bid to boost engagement with its customers. The company is the...

Affiliate marketing’s role in the evolution of Asian iGaming

By Paysafe’s Income Access Ongoing economic growth and the associated trend of rising internet usage makes Asia an important emerging market for online gambling. With...

Local, European affiliates target Asia’s growing online sector

Affiliate and performance marketers are increasingly targeting Asian markets, with both local start-ups and established European firms chasing after a slice of the fast-growing online sector. With the European market increasingly favoring direct marketing or sponsorship, attention has turned to opportunities in Asia.

Margin pressure seen rising as VIP gaming picks up

Macau’s casino operators are likely to facing increasing margin pressure in 2017 as overall costs rise and promotional pressures gain with the uptick in...

Casino operators restart marketing ops

Casino operators have been slowly ramping back up marketing activity in China after pulling out last year in fear of further repercussions from Crown’s...

Junket chairman says Crown was too aggressive

The chairman of a major casino junket operator in Macau has slammed the behavior of Crown Resorts in mainland China, saying it has been...

Too early to tell effect on VIP gaming revenues: Melco Crown

Melco Crown Entertainment says it is being “extra cautious” to comply with laws on marketing in China in the wake of the arrest of...

KRA eyes big time, with new races, change of image

With massive crowds, booming betting turnover and burning with ambition, Korean racing just might be Asian racing's sleeping giant. Yet not only does it face the same external pressures as the sport does worldwide, there are many “internal” challenges unique to the still-emerging jurisdiction. Now the Korean Racing Authority (KRA) is hoping a new international race meeting and re-vitalized competition can lead it into a new golden age.
Solid Gaming

Knowledge trumps content in Asia’s complex i-gaming world

In Asia’s complex and diverse igaming landscape, having the right content means business success only if one more key ingredient is included - market knowledge. 

Instant and secure deposits

AstroPay is the pioneer payment solution for thousands of consumers in Latin America, Asia and Africa, who want to purchase online on international sites, that helps merchants access new markets through its main product, AstroPay Card.

Australian market report: How to adapt to the new normal

Covid-19 forced the rapid and unexpected closure of venues across Australia, changing the operating environment with unprecedented speed and leaving managers scrambling to adapt...

Life After POGOs – AGB Pop-Up Forum

The Philippines and Asia's online gaming industry is going through uncertain times, with the gaming regulator seeing more and more operators leaving the country for greener pastures.
AGB Webinar Attracting Players, Not Fraudsters

Attracting players, not fraudsters

With sports betting restarting we are now seeing traffic levels return to pre-COVID levels. The same is unfortunately true for fraudulent activities as operators tempt players, both new and existing, with lucrative bonuses and attractive game offerings.
Winning The Future Chinese Tourist

Winning the Chinese Tourist & China Tourism Blacklist

The AGB Webinar hears from Professor Wolfgang Arlt of COTRI, Shirley Tam of Okada Manila and Desmond Lam of UMAC to discuss future expectations...
gaming webinar south korea

South Korea Casino Recovery

The fifth edition of the AGB Webinar Series will take you to South Korea, one of the first countries to reopen their gaming industry...

Betting on Sports America

SBC Awards 2020

Sigma Malta Show

SIGMA Malta

Sigma Malta Show

SIGMA Manila

news, macau, gambling

Asia Gaming Briefings – Nov 2020 Edition

While nowhere in the world has escaped the economic fallout from the Covid-19 crisis, Macau has been hit harder than most, with forecasts for gross domestic product to shrink more than 50 percent this year.
asia gaming briefings OCT 20

Asia Gaming Briefings – Oct 2020 Edition

Before the Covid-19 crisis, tourism in the Greater Mekong Sub-Region was at a record high, on track to welcome 80 million visitors in 2019, generating some $90 billion in revenue.
asia gaming briefings Sep 20

Asia Gaming Briefings – Sep 2020 Edition

IN FOCUS: SPORTS BETTING Ball games bounce back. Major sporting events are slowly ramping up around the world and with them the drama and surprises, not all of them good for sports betting operators.