Tuesday, December 1, 2020
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What’s in a name?: Effective branding of casino properties

The role of branding in the marketing of casino properties has somewhat lessened in significance over the last two decades. One major reason for this decline in significance are the mergers and acquisitions which have gathered steam during this period. Yet, from the vantage point of the customer, branding remains as important as ever. I would go so far as to argue that despite the consolidation and the consequent rebranding of properties, it behooves casino operators to use the power of individual brands as a key ingredient in their marketing strategy.

Sportradar launches data-driven marketing service

Sportradar, the leading global provider of sports data intelligence, today announced the launch of ad:s, the new full-service marketing offer for sports betting operators. In...

The challenge of auditing marketing performance

Australasian gaming businesses typically spend between 15 percent to 40 percent of their revenues on marketing. Yet the return on marketing expenditure often defies measurement. Part of the difficulty lies in effective delineation of the marketing function.
NZ SkyCity

SKYCITY strengthens Asian expertise with new management

Australasian casino and hotel operator SKYCITY Ltd has beefed up its management team with two new appointments for Asian sales and in property management.

Genting tax impact may not be as big as feared

The impact of tax and duty hikes on Genting Malaysia, that were announced in this year’s budget, may not be as bad as initially feared, local media reports, citing a report by UOB Kay Hian Research.

China’s affluent aren’t using WeChat for luxury: Survey

Luxury brands would be better off not using WeChat when reaching China’s most affluent consumers, according to the survey from Fortune, a Chinese media...

Macau agency offers IR education for Japan execs

Macau marketing agency HOGO said it has launched a program aimed at educating senior corporate executives from Japan about the IR business. The agency is...

The power of content

The Asian online gambling industry is on the cusp of major change. A growing number of markets are moving towards regulation and licensing, competition amongst operators is hotting up, and players are becoming savvier and expect more from the brands and sites they engage with. Traditional models are no longer enough and companies need to find more engaging ways of engaging with players. Content marketing is one option

Unibet plans to ramp up marketing next year

Foreign online bookmaker Unibet says it will be ramping up its marketing in Australia with the aim of increasing its market share, local media...

SkyCity appoints Liz McNally as CMO

SkyCity has appointed Liz McNally into the newly created position of chief marketing officer. Immediately prior to her new appointment, McNally was chief marketing officer...

Getting through to the other side

We enter a week, and the final month of the year, with a global economy tipping wildly between extremes of optimism and pessimism.
Solid Gaming

Knowledge trumps content in Asia’s complex i-gaming world

In Asia’s complex and diverse igaming landscape, having the right content means business success only if one more key ingredient is included - market knowledge. 

Instant and secure deposits

AstroPay is the pioneer payment solution for thousands of consumers in Latin America, Asia and Africa, who want to purchase online on international sites, that helps merchants access new markets through its main product, AstroPay Card.

Life After POGOs – AGB Pop-Up Forum

The Philippines and Asia's online gaming industry is going through uncertain times, with the gaming regulator seeing more and more operators leaving the country for greener pastures.
AGB Webinar Attracting Players, Not Fraudsters

Attracting players, not fraudsters

With sports betting restarting we are now seeing traffic levels return to pre-COVID levels. The same is unfortunately true for fraudulent activities as operators tempt players, both new and existing, with lucrative bonuses and attractive game offerings.
Winning The Future Chinese Tourist

Winning the Chinese Tourist & China Tourism Blacklist

The AGB Webinar hears from Professor Wolfgang Arlt of COTRI, Shirley Tam of Okada Manila and Desmond Lam of UMAC to discuss future expectations...
gaming webinar south korea

South Korea Casino Recovery

The fifth edition of the AGB Webinar Series will take you to South Korea, one of the first countries to reopen their gaming industry...

Betting on Sports America

SBC Awards 2020

Sigma Malta Show

SIGMA Malta

Sigma Malta Show

SIGMA Manila

news, macau, gambling

Asia Gaming Briefings – Nov 2020 Edition

While nowhere in the world has escaped the economic fallout from the Covid-19 crisis, Macau has been hit harder than most, with forecasts for gross domestic product to shrink more than 50 percent this year.
asia gaming briefings OCT 20

Asia Gaming Briefings – Oct 2020 Edition

Before the Covid-19 crisis, tourism in the Greater Mekong Sub-Region was at a record high, on track to welcome 80 million visitors in 2019, generating some $90 billion in revenue.
asia gaming briefings Sep 20

Asia Gaming Briefings – Sep 2020 Edition

IN FOCUS: SPORTS BETTING Ball games bounce back. Major sporting events are slowly ramping up around the world and with them the drama and surprises, not all of them good for sports betting operators.