As we near the end of a tourism-free year, the industry is gearing up for one last push to salvage annual revenue with a round of campaigns to capitalize on the upcoming holiday season. Reliance on locals and “staycation” marketing have been a theme of the year, with varying degrees of success around the region.
In Asia’s increasingly competitive igaming industry, developing a player-centric approach is becoming increasingly important to ensure acquisition and retention of customers.
The Hong Kong Jockey Club has announced that Anthony Ingham, who had been working for Marriott International, will join the club effective December 7 as Executive Director, Membership, Strategic Marketing and Branding (Designate), and fully assume the role at the beginning of 2021.
Japan is an unusual market in Asia, as while online gambling is illegal, the government appears willing to turn a blind eye and as a result business is booming.
In Asia’s increasingly competitive online market, personalised communication is no longer the preserve of the high roller, with an increasing number of clients receiving individual attention in a bid to acquire and retain players.
The island of Phu Quoc is hosting a series of events aimed at boosting tourism. Called the Mega Series, the events include a poker championship. The island is home to the Corona Resort & Casino, the only one in Vietnam that allows locals to gamble.
China’s threat to draw up a blacklist of countries targeting gambling is most likely directed at the online industry, though may be enough to deter some travellers even if the government doesn’t follow through with its action.
The Macau Government Tourism Office is planning to launch a tourism promotion campaign starting in the second week of September in Beijing.
The current surge in eSports viewership and betting is unlikely to be sustainable once sporting events return to normal post the Covid-19 pandemic, according to leading industry figures participating in Asia Gaming Brief’s recent webinar.
Mainland Chinese are still keen to travel despite the Covid-19 pandemic and Macau and Vietnam are likely to be the first destinations to benefit once travel restrictions are lifted and flights resume.