Thursday, January 28, 2021
Home marketing

marketing

Sands Parisian

Can staycations save Christmas?

As we near the end of a tourism-free year, the industry is gearing up for one last push to salvage annual revenue with a round of campaigns to capitalize on the upcoming holiday season. Reliance on locals and “staycation” marketing have been a theme of the year, with varying degrees of success around the region.
igaming

Designing the customer experience

In Asia’s increasingly competitive igaming industry, developing a player-centric approach is becoming increasingly important to ensure acquisition and retention of customers.

HKJC brings in Anthony Ingram to lead marketing strategy

The Hong Kong Jockey Club has announced that Anthony Ingham, who had been working for Marriott International, will join the club effective December 7 as Executive Director, Membership, Strategic Marketing and Branding (Designate), and fully assume the role at the beginning of 2021.
No going big in Japan without going local

No going big in Japan without going local

Japan is an unusual market in Asia, as while online gambling is illegal, the government appears willing to turn a blind eye and as a result business is booming.
iGaming gets personal

iGaming gets personal

In Asia’s increasingly competitive online market, personalised communication is no longer the preserve of the high roller, with an increasing number of clients receiving individual attention in a bid to acquire and retain players. 

Phu Quoc island kicks off tourism promotion campaign

The island of Phu Quoc is hosting a series of events aimed at boosting tourism. Called the Mega Series, the events include a poker championship. The island is home to the Corona Resort & Casino, the only one in Vietnam that allows locals to gamble.

Will Beijing’s sabre-rattling affect Chinese travel decisions?

China’s threat to draw up a blacklist of countries targeting gambling is most likely directed at the online industry, though may be enough to deter some travellers even if the government doesn’t follow through with its action.
MGTO to restart tourism marketing in China

MGTO to restart tourism marketing in China

The Macau Government Tourism Office is planning to launch a tourism promotion campaign starting in the second week of September in Beijing.

Covid-19 creates “unsustainable” eSports bubble

The current surge in eSports viewership and betting is unlikely to be sustainable once sporting events return to normal post the Covid-19 pandemic, according to leading industry figures participating in Asia Gaming Brief’s recent webinar.

Will to travel remains strong once safety policies in place

Mainland Chinese are still keen to travel despite the Covid-19 pandemic and Macau and Vietnam are likely to be the first destinations to benefit once travel restrictions are lifted and flights resume.
Life After Pogos

Life After POGOs – AGB Dossier

This Dossier results from the “Life After POGOs” editorial project by Asia Gaming Brief which culminated with a pop-up digital forum on 9th December to discuss potentials ramifications in the industry.

Australian market report: How to adapt to the new normal

Covid-19 forced the rapid and unexpected closure of venues across Australia, changing the operating environment with unprecedented speed and leaving managers scrambling to adapt...
life after pogos

Life After POGOs – AGB Pop-Up Forum

The Philippines and Asia’s online gaming industry is going through uncertain times, with the gaming regulator seeing more and more operators leaving the country for greener pastures.
AGB Webinar - Acquiring and Retaining iGaming Customers

Acquiring & Retaining iGaming Customers

In this AGB Webinar Series, we covered the newest strategies for iGaming player acquisition and retention.
AGB Webinar Attracting Players, Not Fraudsters

Attracting players, not fraudsters

With sports betting restarting we are now seeing traffic levels return to pre-COVID levels. The same is unfortunately true for fraudulent activities as operators tempt players, both new and existing, with lucrative bonuses and attractive game offerings.
asia gaming briefings Dec 20

Asia Gaming Briefings – Dec 2020 Edition

Over the years, many of the answers have been remarkably prescient in their forecasts for the near-term direction of Asia’s gaming industry. However, we can safely say that no one came anywhere close to guessing what 2020 may have had in store.
news, macau, gambling

Asia Gaming Briefings – Nov 2020 Edition

While nowhere in the world has escaped the economic fallout from the Covid-19 crisis, Macau has been hit harder than most, with forecasts for gross domestic product to shrink more than 50 percent this year.
asia gaming briefings OCT 20

Asia Gaming Briefings – Oct 2020 Edition

Before the Covid-19 crisis, tourism in the Greater Mekong Sub-Region was at a record high, on track to welcome 80 million visitors in 2019, generating some $90 billion in revenue.