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Acquiring & Retaining iGaming Customers
In this AGB Webinar Series, we covered the newest strategies for iGaming player acquisition and retention.
The challenge of auditing marketing performance
Australasian gaming businesses typically spend between 15 percent to 40 percent of their revenues on marketing. Yet the return on marketing expenditure often defies measurement. Part of the difficulty lies in effective delineation of the marketing function.
Terms of engagement?
With competition for customers in jurisdictions such as Macau intensifying, casino operators are realizing the vital role played by their employees in customer retention, but the strategies being used to foster employee engagement, such as higher salaries, are largely ineffective. So what should operators do to ensure that their staff stay with the company and project their enthusiasm to the client?
Life After POGOs – AGB Pop-Up Forum
The Philippines and Asia’s online gaming industry is going through uncertain times, with the gaming regulator seeing more and more operators leaving the country for greener pastures.
Acquiring & Retaining iGaming Customers
In this AGB Webinar Series, we covered the newest strategies for iGaming player acquisition and retention.
Asia Gaming Briefings – April 2021 Edition
In this April edition of Asia Gaming Briefings we take the pulse of how the North Asia jurisdictions of Japan, Korea and the Russian Far East have fared.
Asia Gaming Briefings – Feb 2021 Edition
The world is bouncing back, or at least coming to grips with the fact that going forward not much will be the same as before. Commendably, this industry quickly understood the need to adapt to a new normal, and that the days of targeting the low hanging fruit of the VIP sector are gone.
Asia Gaming Briefings – Dec 2020 Edition
Over the years, many of the answers have been remarkably prescient in their forecasts for the near-term direction of Asia’s gaming industry. However, we can safely say that no one came anywhere close to guessing what 2020 may have had in store.