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Acquiring & Retaining iGaming Customers
In this AGB Webinar Series, we covered the newest strategies for iGaming player acquisition and retention.
The challenge of auditing marketing performance
Australasian gaming businesses typically spend between 15 percent to 40 percent of their revenues on marketing. Yet the return on marketing expenditure often defies measurement. Part of the difficulty lies in effective delineation of the marketing function.
Terms of engagement?
With competition for customers in jurisdictions such as Macau intensifying, casino operators are realizing the vital role played by their employees in customer retention, but the strategies being used to foster employee engagement, such as higher salaries, are largely ineffective. So what should operators do to ensure that their staff stay with the company and project their enthusiasm to the client?
Life After POGOs – AGB Dossier
This Dossier results from the “Life After POGOs” editorial project by Asia Gaming Brief which culminated with a pop-up digital forum on 9th December to discuss potentials ramifications in the industry.
Australian market report: How to adapt to the new normal
Covid-19 forced the rapid and unexpected closure of venues across Australia, changing the operating environment with unprecedented speed and leaving managers scrambling to adapt...
Life After POGOs – AGB Pop-Up Forum
The Philippines and Asia’s online gaming industry is going through uncertain times, with the gaming regulator seeing more and more operators leaving the country for greener pastures.
Acquiring & Retaining iGaming Customers
In this AGB Webinar Series, we covered the newest strategies for iGaming player acquisition and retention.
Attracting players, not fraudsters
With sports betting restarting we are now seeing traffic levels return to pre-COVID levels. The same is unfortunately true for fraudulent activities as operators tempt players, both new and existing, with lucrative bonuses and attractive game offerings.
Asia Gaming Briefings – Dec 2020 Edition
Over the years, many of the answers have been remarkably prescient in their forecasts for the near-term direction of Asia’s gaming industry. However, we can safely say that no one came anywhere close to guessing
what 2020 may have had in store.
Asia Gaming Briefings – Nov 2020 Edition
While nowhere in the world has escaped the economic fallout from the Covid-19 crisis, Macau has been hit harder than most, with forecasts for gross domestic product to shrink more than 50 percent this year.
Asia Gaming Briefings – Oct 2020 Edition
Before the Covid-19 crisis, tourism in the Greater Mekong Sub-Region was at a record high, on track to welcome 80 million visitors in 2019, generating some $90 billion in revenue.