Pointsbet, expansion

Australia’s PointsBet has been selected by the United States’ National Football League as an approved sports book operator. The group announced on Thursday that the move would give the group “sponsorship opportunities and brand visibility” as well as “use of official NFL data”. The group’s USA CEO notes that the update means PointsBet will be able to offer the “fastest and most comprehensive in-play betting experience in the world”.

The group is also the exclusive betting partner of NBC sports, which PointsBet notes will “utilise the media giant’s premium television and digital assets to promote the PointsBet brand during NFL events”.