Melco takes Studio City on the road

Melco Crown Entertainment officially launched a three-day cinema-themed Studio City Experience in Shanghai, the second event in its China roadshow initiative.

The Shanghai event showcased the features from the world’s first flight simulation ride based on the DC Comics superhero Batman, in “Batman Dark Flight,” the company said in a media release.

The company also unveiled plans for its family entertainment center, Warner Bros. Fun Zone, a 40,000-square-foot play space. 

“Family-focused entertainment is a key feature of our leisure destination offerings at Studio City,” said Lawrence Ho, co-chairman and CEO of Melco Crown Entertainment.

“In developing these two entertainment experiences, we are demonstrating our continued commitment to expanding the non-gaming leisure and entertainment offerings available in Macau, as part of our on-going vision to broaden the economic diversification and continued evolution of Macau and its leisure and tourism industries.”   

The $3.2 billion Studio City, located on Cotai close to the Lotus Bridge immigration point which connects with Hengqin Island,  is poised to cash-in on tourist arrivals to the area said Ted Chan, Melco Crown COO.

“Shanghai and the surrounding Zhejiang Province are annually among the top five places of origin for tourists to Macau from Mainland China.”