ICE will host the largest delegation of senior gaming officials from Macau and the People’s Republic of China.
The 20 strong, government funded delegation, led by Jay Chun, chairman of Paradise Entertainment, LT Game and the Asian trade body, MGEMA, will be at ICE to explore advances in AI and VR and how they impact gaming.
The Macau/PRC delegation will comprise senior representatives of eight commercial gaming organisations as well as print and broadcast media.
John Sullivan, who is helping to co-ordinate the visit to London, said: “This represents the largest government funded delegation from Macau to attend ICE. It reflects the importance of ICE and the high regard with which the exhibition is viewed. The delegation has a busy itinerary and is very keen to engage with manufacturers active in the development of the newest gaming technologies in particular AI and VR.”