ProgressPlay has firmly positioned itself at the forefront of the fast-moving iGaming industry, earning a prestigious shortlist spot for “Industry Innovation of the Year” at the SBC Awards Europe 2025.
The story behind this recognition begins with a simple but radical idea: what if operators weren’t constrained by their platform? While many providers offered rigid solutions, ProgressPlay bet on flexibility, building a standalone system that hands operators the keys to their own destiny; customisable branding, agile market entry, and tools to adapt to regulations in real time.
The industry took notice. From the moment the platform launched, partners reported 40% faster deployment in new regions and unprecedented control over player experiences, proving that innovation isn’t about flashy features, but real-world empowerment. Â
But the SBC nomination speaks to something deeper: impact. This year, ProgressPlay’s technology became the backbone for operators navigating Europe, Latin America and Asia’s most complex markets. Meanwhile, the multi-brand deployment toolkit turned what was once a logistical nightmare into a seamless process, letting partners launch tailored experiences for diverse audiences, all from a single, unified system. Â
Marina Nahhas, Head of B2B Sales and Marketing, explains: “What sets this nomination apart is its timing. The iGaming industry stands at a crossroads, where scaling responsibly is no longer optional. ProgressPlay’s recognition by SBC underscores that the future belongs to platforms that marry innovation with integrity, where cutting-edge tech serves not just profits, but sustainability.”
At the heart of ProgressPlay’s standalone technology is its unparalleled flexibility. Unlike traditional white-label offerings, this standalone platform is a true turnkey solution, allowing operators to craft their own brand identity, select their preferred gaming content, and integrate the most effective payment methods suited to their target audience.
With full autonomy over the gaming portfolio, operators can curate a mix of casino games, live dealer experiences, and sportsbook markets tailored to the preferences of players in their chosen markets. This ability to fine-tune every aspect of the standalone platform ensures that businesses remain ahead of the curve, delivering experiences that resonate deeply with local players while maintaining a globally competitive edge. Â Â
ProgressPlay CEO Itai Lowenstein added: “As the awards night approaches, this shortlist is more than a milestone, it’s validation for every partner who took a chance on reimagining what an iGaming platform could be. For the ProgressPlay team, it’s a reminder that the boldest ideas often start as whispers before they become benchmarks.”
