1xBet looks forward to summer’s sporting delights


After last year’s sporting hiatus, 1xBet is looking forward to a packed sporting calendar this year, including the European Football Championships and the Tokyo Olympics, which at the time of going to press are still going ahead.

The company is working on promotions and special offers to keep the audience engaged, as well as technical improvements to improve the player experience. It’s also keeping a close eye on regulatory developments in Japan.

1.Do you have any new products/ initiatives focused on the Asian markets?

In the development of the 1xBet product, we always cater for individual approaches. For different regions, we are implementing adjustments that will make the experience of playing at 1xBet unique and enjoyable.

Often in each country, there are specific sports that are especially loved. For example, for the Japanese version of the product, we have added several sports that are popular in this country. These include a variety of racing types – keirin (bicycle), keiba (horse), motorboat and motorcycle.

We have applied a similar approach for slot lovers. At 1xBet, Japanese players can enjoy games from a provider like JTG, which is particularly popular with local audiences.

To top it off, we would like to note that our promotional offers are also geared towards regional specifics. Therefore, players receive unique offers that are not found in other regions. For example, Indian players are regularly offered cricket promotions. And this is just one example.

2.What are you expecting for the second half of the year?

The previous year was rife with match cancellations and postponements of various sporting events. This year, the world of sports has seen far fewer such force majeure events. For us, as a bookmaker, this is a big plus.

We are looking forward to the second half of the year: summer will delight everyone with major tournaments. These are the Tokyo Olympics and the European Football Championship. Such competitions are in the focus of the whole planet, and 1xBet is here to keep the audience interested.

We are preparing promotions and special offers for the top events so that our players not only enjoy the competitions but are also able to win valuable prizes.

In addition, we continually work on improving the product. This year, many technical innovations will be implemented to make your stay on the site and in the application even more pleasant.

4.There is discussion about opening to sports betting in Japan. How significant is this? 

The regulation of the gambling industry at the legislative level is a very good step on the part of the government. We always support such initiatives because it contributes to greater transparency, creates new jobs and brings money to the state budget. Bookmakers are interested in all these processes being regulated and for players to have free access to their products.

Such a step will give a huge impetus to the development of gambling in the entire region as a whole, because Japan has every chance of becoming one of the centers of the industry.

But, of course, the final word is with the authorities. And they will certainly make a well-considered decision.