iSoftBet adds three senior executives to drive expansion strategy

iSoftBet, the leading online games supplier and content aggregator, has grown its senior team with the hiring of three key executives as it looks to continue its strong growth trajectory.

The provider has added Maor Barski as Chief Operations Officer, Pedro de Matos as Chief Finance Officer, and Peter Nikashin as Chief Marketing Officer.

Barski is a proven iGaming executive with over 10 years’ experience in key managerial positions, formerly holding roles at GoWild Gaming and CSMS (Playtech Company).

De Matos has extensive industry experience having held senior positions with Aristocrat and TCSJOHNHUXLEY.

Nikashin joins from Play’n GO where he was Head of Marketing. He has more than 20 years of industry marketing experience having previously held roles in both B2B and B2C brands across numerous markets. 

The three join an impressive leadership team as the supplier continues to enjoy success in regulated jurisdictions. Its product portfolio is constantly expanding with premium content and engagement solutions, including the recent addition of the highly customisable Jackpot Tool.

Barski commented: “iSoftBet is a supplier with a sterling reputation and it is a very exciting time to be joining them. With bold plans in place, we look forward to a great year ahead.”

De Matos added: “A leading provider focused on regulated markets and bringing amazing gaming experiences to players, iSoftBet stands apart and I’m delighted to join them.”

Nikashin stated: “Instantly recognisable products, aligned with a strong appreciation of innovation make iSoftBet an eye-catching supplier, and I’m extremely excited for the adventure ahead.”

Talking of the appointments, iSoftBet CEO Nir Elbaz, said: “2021 saw us make major strides as a company and we’re pleased to be able to add three major executives to the iSoftBet family, all bringing fantastic industry knowledge and experience. 

“We have ambitious goals and these appointments will no doubt assist us as we continue our journey.”