US news sources have reported that advertising giant Yahoo Inc has entered talks to acquire eSports organization Major League Gaming.
The news of Yahoo’s interest in entering the eSports market comes as the media owner posted a 15Q3 earnings decline with revenue generation well-below analysts’ expectations.
Under pressure, Yahoo CEO Marissa Mayer is reported to want to continue to diversify Yahoo’s core product range and audience with a view of investing in rapidly growing markets such as eSports.
At present no details have been disclosed with regards to Yahoo’s interest in acquiring New York based Major League Gaming.
Looking to build connections with a younger audience, Yahoo announced the re-launch of its Fantasy Sports product in April, with a view to compete against DFS market leaders FanDuel and DraftKings. However the DFS market has entered a period of scrutiny and scepticism following allegations of data conflict by the FanDuel and DraftKings employees.