2021 was a great year for UltraPlay. It was a year full of new challenges but huge opportunities and big achievements too. The hard work of the team and the long professional experience were rewarded with a series of awards.
The team grabbed its second IGA Esports Betting Software of the Year Award and The WIG Diversity Awards in the Best Use of Technology category. Another great recognition for UltraPlay’s efforts was its first SBC Award Latinoamérica – Esports Supplier of the Year.
All these prizes are proof of the team’s efforts to make its eSports product even better.
And indeed, Ultraplay’s esports product is having a record-breaking year in terms of profitability due to strong trading results in top-tier tournaments played in League of Legends, Dota 2 and CSGO.
While focusing on product performance, the team has also managed to add a few new titles to its games portfolio, which now involve Wild Rift, PUBG Mobile and Age of Empires IV.
The Asian market is well known for its focus on mobile games and by adding Wild Rift and PUBG Mobile, Ultraplay is following the trend in the gaming industry. The initial player response has been very encouraging, both in terms of engagement and as an acquisition tool for new players.
Ultraplay’s focus for 2022 will shift towards adding more game titles in its esports portfolio, but this time from game genres that the betting industry has never looked into before.
Esports’ popularity will continue to grow in 2022. In Asia, esports are deeply connected to people’s lifestyle and they spend a lot of their time playing games.
That’s one of the reasons why there is a great interest in UltraPlay’s esports product. This is a trend that is expected to continue in the following years.