Everi Holdings, a provider of land-based and digital casino gaming content and products, financial technology and player loyalty solutions, said it has acquired certain strategic assets of XUVI, a privately owned marketing platform provider designed to value, target and engage customers to increase loyalty through immersive data analytics utilizing customer behaviors and artificial intelligence.

The acquisition was funded from existing cash on hand. Financial terms were not disclosed.

Darren Simmons, Everi’s Executive Vice President and FinTech Business Leader, said, “The combination of XUVI’s technology with our existing innovative loyalty solutions and marketing services will further strengthen our ability to provide customers with actionable information to enhance their patrons’ gaming experience and drive revenue growth. This transaction marks another proof point of our focus on providing the gaming industry with the most extensive suite of loyalty and marketing technology to deliver a one-stop shop of comprehensive, integrated solutions that enable a seamless, convenient experience for casino patrons while delivering operational efficiencies for casino operators.”