Caesars hunts for technological breakthroughs in the IR industry

Caesars Entertainment has announced a partnership with University of Nevada, Las Vegas (UNLV), to create a technology hub where new gaming and hospitality concepts will be developed and tested in a 43,000 square-foot space.

The “Black Fire Innovation” space will be located in a state-of-the-art research building in the UNLV Harry Reid Research & Technology Park, scheduled to be opened by the end of this year. It will include mock hotel rooms, a casino floor with slots and table games, presentation and exhibit areas, an e-sports arena, and virtual reality facilities.

Research areas are expected to encompass emerging technologies like blockchain and artificial intelligence, with interdisciplinary collaborations across areas such as architecture, psychology, and fine arts.

“We intend to accelerate innovation in a way that is truly unprecedented within the gaming and hospitality space, bringing together top researchers and industry experts in a unique collaborative environment,” said Les Ottolenghi, Caesars Entertainment executive vice-president and chief information officer in the associated press release. “Working side-by-side and with emerging student talent, technology partners and the community through this technology hub, Black Fire Innovation is designed to spur the creativity and entrepreneurship that will shape the future of our industry for many years to come.”