Norwegian Cruise lines to auction NFTs for charity to commemorate ship launch

Norwegian Cruise lines, NFTs

Norwegian Cruise Lines said it’s launching the cruise industry’s first collection of NFTs to commemorate the launch of its Norwegian Prima Class on April 13th.

Manuel Di Rita, Norwegian Cruise Lines, NFTs, Ship launch
Manuel Di Rita

The NFT art pieces were created by Italian artist Manuel Di Rita, who designed the hull art on the Norwegian Prima and sister ship Norwegian Viva. Proceeds from the auction will go to U.S. charity, Teach for America.

“We are so excited to partner with Peeta on this first for our brand and for the industry,” said NCL President and CEO Harry Sommer. “Peeta is a talented artist who has brought the magic and beauty of the ocean to our ships, so we are happy to share this with our guests and to donate the proceeds of this new venture to Teach For America, an organization and a cause very near and dear to our hearts.”

The first piece in the NFT collection resembles the captivating hull art on Norwegian Prima and provides the buyer an opportunity to own a piece of the beautiful Norwegian Prima for years to come. The additional five NFT pieces showcase some of the innovative 3-D designs often depicted in Peeta’s works and will be featured aboard Norwegian Prima including the ship’s three-level Penrose Atrium.

“We strive to adopt the most cutting-edge technology at Norwegian Cruise Line and strongly believe that providing our guests the opportunity to own digital assets that connect them with an unforgettable cruise experience is an essential step forward,” says Scott Piccolo, Chief Digital Experience Officer at Norwegian Cruise Line Holdings (NCLH). “We are incredibly proud to work with Peeta on the cruise industry’s first-ever NFT collection.”

The first of the six art pieces will be auctioned at the starting rate of USD$2,500, with the remaining NFTs sold for prices beginning at USD$250.