Suncity sponsors Wakayama professional basketball team

Suncity sponsors Wakayama professional basketball team

IR development in Japan may currently be stalled, but the Suncity Group is moving forward with its public relations campaign in Wakayama by sponsoring the local professional basketball team.

Suncity has become an official sponsor of the Wakayama Trians, and is coordinating the release of a series of physical training videos together with the team.

In its Japanese-language press release, Suncity explained that this initiative was only the first round of a wider campaign called the “Wakayama Activation Program” and that “through the production of sports content and art works in collaboration with a sports teams active in Wakayama Prefecture, this project aims to rejuvenate the children, parents, and the elderly who are affected by the coronavirus.”

Suncity did not release any information about the financial terms of its sponsorship agreement nor indicate the intended duration of the program.