ESSA rebrands as International Betting Integrity Association

ESSA, a Brussels-based organisation focused on sports betting integrity, has rebranded as the International Betting Integrity Association with immediate effect.

“The new name communicates who we are, what we do and where we want to be,” said Khalid Ali, secretary general. “The association has been active across six continents in recent years, with almost half of our alerts coming from outside of Europe. This activity will only increase as gambling markets around the world continue to open up to regulation.”

The association will continue to represent many of the largest regulated sports betting operators in the world with almost 50 brands feeding into its monitoring and alert platform.

The International Betting Integrity Association is run by operators for operators, protecting its members from corruption through collective action. Its Monitoring & Alert Platform detects and reports suspicious activity on its members’ betting markets.