Winning décor 

Suncity VIP room
Suncity VIP room

Bill Friedman’s book, ‘Designing Casinos to Dominate the Competition,’ used to be the final word in casino design in the early 2000s, with a dominating principle that the gambling equipment as decor beats “impressive and memorable decorations.” However, plenty has changed since basic interiors, deliberately short sightlines, congested layouts and low ceilings were in vogue – and Asia, as the industry’s hotbed of new developments, is continuing to redefine the parameters. “The best designs still create a diversionary, immersive experience. All need to present an escapism look and feel to the design,” said Paul Steelman, CEO of Las Vegas-based architecture firm Steelman Partners, which has designed countless casinos and integrated resorts worldwide. “We believe the trends are away from copycat classic design to unique, artfully inspired design. Cold modern design never works within the VIP casino.” VIP look and feel Attracting and retaining high rollers is a challenge for the region’s casinos, which in...

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