Virtuals gain ground as sportsbooks get creative

Betradar, virtual sport
Betradar, virtual sport

The Covid-19 pandemic has highlighted the need for flexibility and shown the ability of online suppliers to rapidly adapt to new realities, with sportsbooks getting creative in searching out opportunities.   Almost overnight, wagering options dried up as major events across the globe were cancelled, including Premier League soccer from Europe, Nascar, Formula One and leading tennis and basketball tournaments. This created a void that needed to be quickly filled.  One obvious vertical was virtual sports. These products were primarily designed to fill the gaps in the sporting calendar when there were no sporting events, but have grown in popularity in recent years due to improvements in animation and computer graphics. “It will never 100 percent fill the void, but it will certainly help customers retain a large portion of their customer base by offering them an exciting and engaging product,” said Pronet Chief Commercial Officer Bobby Longhurst.  “It comes as no surprise to...

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