The MICE industry: Will only the small survive?

The MICE industry: Will only the small survive?

Marina Bay Sands has introduced a state-of-the-art hybrid broadcast studio, complete with holograms and virtual reality, as it seeks to salvage its MICE business from the ravages of Covid-19. Designed to accommodate a live studio audience with a maximum capacity of 50 persons at any one time, the hybrid broadcast studio will offer broadcast-quality live-streaming capabilities. It’s also able to beam someone from a different part of the world ‘live’ into Singapore through a holographic presence. The studio is a forward-thinking example of how Asia’s MICE industry is seeking to reinvent itself in the wake of the pandemic. Las Vegas Sands, which owns MBS, boasts 5.2 square million of MICE space globally and has more in the plans for Singapore through its S$4.5 billion casino expansion plan.  Prior to the crisis, the island nation had been one of the most prosperous places for such large-scale events. According to the Singapore MICE Tourism Market Outlook...

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