Tables vs temples: competing for tourists’ attention
With its pristine, golden beaches and exotic temples, Asia has cemented itself as a premium tourist region, attracting millions of travellers every year.
Yet, these same attractions may also be keeping them away from Asia’s integrated resorts, with many tourists no longer drawn by slot machines and gaming tables, instead preferring to spend their hard-earned time and money on non-gaming entertainment options.
The China Outbound Tourism Research Institute (COTRI) found that Chinese tourists these days are looking to stay in fine accommodation, they want to eat well and explore local culture. More than 122 million travellers came from China in 2016.
So how do Asia’s IRs ensure they remain a focal point for travellers?
Tim McNally, chairman of the board of NagaCorp, said it’s about tying your property with local culture and attractions.
NagaWorld is situated in Phnom Penh, the capital city of Cambodia. Over the years, the country has worked hard to shake...
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