Suppliers seek Fortnite’s magic touch

Fortnite Battle Royale is on its way to becoming one of the most popular video games in the world, providing a challenge for gaming suppliers as to how to recreate its success and capture the millennial gamer. Developed by Epic Games, the free-to-play battle-royale shooter is estimated to bring in a total of $2 billion in revenue to the developers by the end of the year, fueled solely from the sale of in-app items such as character & gadget skins, emotes, and other in-game items. To date, the game is said to host more than 125 million players – helped by its free-to-play status. According to NewZoo, more than 68 percent of Fortnite BR’s player base fall within the 10 to 30-year age group, the latter of which the gambling industry has been struggling to attract. But, breaking down what makes Fortnite so successful is no easy task, say...

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