While the past six months have undoubtedly been devastating for the gaming industry, in just a short space of time suppliers have shown their ability to adapt and react, releasing new products for the new reality and refocusing business models.
As casinos begin tentative steps towards reopening, stringent social distancing and other safety measures have created challenges, which many suppliers are stepping up to meet. New technology and artificial intelligence are playing a major role in some of these new products, which range from machine sanitation to how to identify player trends to maximise floor yield with reduced visitation.
Scientific Games has introduced an entire range of contactless solutions, including its Automated Game Sanitization solution that eliminates the manual task of searching for games that need to be cleaned by identifying machines that need sanitization after active play.
Operators can also schedule sanitization at regular intervals as well as anonymous play.
This Dossier results from the “Life After POGOs” editorial project by Asia Gaming Brief which culminated with a pop-up digital forum on 9th December to discuss potentials ramifications in the industry.
The world is bouncing back, or at least coming to grips with the fact that going forward not much will be the same as before. Commendably, this industry quickly understood the need to adapt to a new normal, and that the days of targeting the low hanging fruit of the VIP sector are gone.
Over the years, many of the answers have been remarkably prescient in their forecasts for the near-term direction of Asia’s gaming industry. However, we can safely say that no one came anywhere close to guessing what 2020 may have had in store.
While nowhere in the world has escaped the economic fallout from the Covid-19 crisis, Macau has been hit harder than most, with forecasts for gross domestic product to shrink more than 50 percent this year.