PR agency power paves roads to IR licenses

In recent years, IR operators have been building their Japan operations from scratch, their eyes firmly on the prize of winning a gaming license and the considerable profits that are almost universally expected to derive from the Japanese market. One of the key tools that most, or perhaps all of these operators have reached for is that of local PR agencies. Journalists communicating with gaming executives will often find themselves directed to one of these firms: Las Vegas Sands has worked with the Japan branch of Powell Tate; Caesars works with Ashton Consulting; Galaxy Entertainment works with Golin; Rush Street Gaming has employed Finsbury; and the list goes on. The larger IR operators do not necessarily form exclusive connections with their local PR firms, but may hire different companies for different tasks. They are not in the habit of making public which firms they have contracted with, so the picture that...

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