Creating games specifically for mobile phones has become essential to success in Asia, which has been quick to adopt new technology, though differences in the quality of internet speeds can prove to be challenging.
Smartphone penetration in some Asian countries, such as South Korea, ranks among the highest in the world, while elsewhere growth rates have been impressive. Thailand, for example, has doubled since 2014 to reach just under 56 percent last year, according to a GSMA report.
It’s not surprising therefore that for many users in Asia, their first contact with any online gaming product will be through their mobile phones.
Evoplay Entertainment says in the first quarter of this year, three quarters of its total traffic came from mobile phones.
“Mobile is rapidly becoming the default channel for the new generation of players,” says Vladimir Malakchi, Chief Business Development Officer at Evoplay. “That means players now want to stay fully updated...
The world is bouncing back, or at least coming to grips with the fact that going forward not much will be the same as before. Commendably, this industry quickly understood the need to adapt to a new normal, and that the days of targeting the low hanging fruit of the VIP sector are gone.
Over the years, many of the answers have been remarkably prescient in their forecasts for the near-term direction of Asia’s gaming industry. However, we can safely say that no one came anywhere close to guessing what 2020 may have had in store.