Mobile first strategy creates design challenges

mobile gaming

Creating games specifically for mobile phones has become essential to success in Asia, which has been quick to adopt new technology, though differences in the quality of internet speeds can prove to be challenging.  Smartphone penetration in some Asian countries, such as South Korea, ranks among the highest in the world, while elsewhere growth rates have been impressive. Thailand, for example, has doubled since 2014 to reach just under 56 percent last year, according to a GSMA report. It’s not surprising therefore that for many users in Asia, their first contact with any online gaming product will be through their mobile phones.  Evoplay Entertainment says in the first quarter of this year, three quarters of its total traffic came from mobile phones. “Mobile is rapidly becoming the default channel for the new generation of players,” says Vladimir Malakchi, Chief Business Development Officer at Evoplay. “That means players now want to stay fully updated...

Intelligence Articles is a premium content section developed for AGB members only featuring in-depth articles on relevant items of interest across the multiple Asia Pacific Gaming jurisdictions. To continue reading, subscribe now.