Creating games specifically for mobile phones has become essential to success in Asia, which has been quick to adopt new technology, though differences in the quality of internet speeds can prove to be challenging.
Smartphone penetration in some Asian countries, such as South Korea, ranks among the highest in the world, while elsewhere growth rates have been impressive. Thailand, for example, has doubled since 2014 to reach just under 56 percent last year, according to a GSMA report.
It’s not surprising therefore that for many users in Asia, their first contact with any online gaming product will be through their mobile phones.
Evoplay Entertainment says in the first quarter of this year, three quarters of its total traffic came from mobile phones.
“Mobile is rapidly becoming the default channel for the new generation of players,” says Vladimir Malakchi, Chief Business Development Officer at Evoplay. “That means players now want to stay fully updated...
AstroPay is the pioneer payment solution for thousands of consumers in Latin America, Asia and Africa, who want to purchase online on international sites, that helps merchants access new markets through its main product, AstroPay Card.
Consolidation of the bases and advancement in adversity was the thrust of Macau Chief Executive’s policy address for 2021, though it gave little away when it came to the current pillar of the economy - the gaming industry.
Gaming suppliers, like all areas of the industry, have felt the pinch from the Covid-19 crisis, though their growing digital businesses have proved a bright spot and helped offset the impact of the crisis.
While nowhere in the world has escaped the economic fallout from the Covid-19 crisis, Macau has been hit harder than most, with forecasts for gross domestic product to shrink more than 50 percent this year.