Mobile first strategy creates design challenges

mobile gaming

Creating games specifically for mobile phones has become essential to success in Asia, which has been quick to adopt new technology, though differences in the quality of internet speeds can prove to be challenging.  Smartphone penetration in some Asian countries, such as South Korea, ranks among the highest in the world, while elsewhere growth rates have been impressive. Thailand, for example, has doubled since 2014 to reach just under 56 percent last year, according to a GSMA report. It’s not surprising therefore that for many users in Asia, their first contact with any online gaming product will be through their mobile phones.  Evoplay Entertainment says in the first quarter of this year, three quarters of its total traffic came from mobile phones. “Mobile is rapidly becoming the default channel for the new generation of players,” says Vladimir Malakchi, Chief Business Development Officer at Evoplay. “That means players now want to stay fully updated...

Intelligence Articles is a premium content section developed for AGB members only featuring in-depth articles on relevant items of interest across the multiple Asia Pacific Gaming jurisdictions. To continue reading, subscribe now.
SHARE
Previous articlePoker eyes renaissance during sports lockdown
Next articleChinese will travel, but Covid-19 raises questions on spending power

Related Articles

Digitain

Digitain: Making tax less tedious

Digitain has launched its new Tax Engine - an automated tool developed to allow operators to deal with complex betting tax requirements.
digitain

“Let’s Get Digital”

Founded in 1999, Digitain’s brand has continued to expand and now serves a growing roster of global betting and gaming partners in both regulated and international markets. Digitain has more than 1,700 employees and provides in-venue betting solutions to more than 400 retail betting shops.
Tvbet and Digitain

TVBET and Digitain announce partnership

Live-games provider TVBET and sportsbook & casino provider Digitain have joined forces to provide their casino and sportsbook operators with streaming content solutions. Since its launch in 2016, TVBET’s major goal is to provide casino and betting operators with up-to-date betting content using leading-edge technology. The B2B provider is currently delivering its live streaming products […]

Digitain strengthens casino offering with NetGaming partnership

Sportsbook and casino platform provider Digitain has further bolstered its comprehensive content portfolio with the integration of creative casino game studio NetGaming. The entirety of NetGaming’s engaging slot collection, including recent releases such as Age of Da Vinci, Kitty Café and Treasures of Egypt, will launch across Digitain’s 70+ operator network as the provider continues […]

Global 2020 portfolio unveiled

Platform provider Digitain is gearing up to showcase its full portfolio of 2020 trading tools and products at this year’s ICE London in February. The supplier’s state-of-the-art sportsbook platform is set to take center stage at stand S2-350, with its team on hand to advise delegates on its ground-breaking strategies, products, and trading tools in […]