Macau operators make CSR push amidst coronavirus crisis

As the Covid-19 crisis descended upon, first, China, then the world, the six Macau operators have not been idle in their CSR efforts, in spite of the mandated casino closures and reopenings under difficult economic conditions. The coronavirus came down like a hammer blow on Macau’s gaming industry, but the six operators remained core players in the local community, needing to step up in the time of greatest need. There has been some variation in the approaches that the six operators have taken, including differences in the degree to which they have publicized their respective CSR activities. It is not clear that there has been much coordination between them. Nevertheless, at the initial stage in late January and February, it would seem that all six operators pledged about MOP20 million (US$2.6 million) to mainland China to assist its efforts to combat the coronavirus—made in coordination with the Liaison Office of the Central...

Intelligence Articles is a premium content section developed for AGB members only featuring in-depth articles on relevant items of interest across the multiple Asia Pacific Gaming jurisdictions. To continue reading, subscribe now.