Game Development Fair showcases emerging talent

G2E Asia this year launched the event’s first Game Development Fair, put together in collaboration with Asia-based consultancy Dynamic Partners, to target emerging game developers interested in commercialising new online and land-based game content in Asia. The concept was to provide new companies a subsidised platform to enable them to showcase their new or unique products without requiring a big exhibition or marketing budget. G2E provided the exhibition space and set-up, plus included the companies in promotional communication to an established audience interested in exploring new products and companies. “We hope this year’s Game Development Fair is the start of a new approach to welcoming innovative new companies to G2E Asia,” says Project Director Vera Ng. “Our intention this year was to establish the level of demand and to refine the approach for future events. We learned a lot from the event. We proved there is a core demand for the...

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