Facing the challenges of technology

*By Malcolm Rutherford New technologies, in particular facial recognition, have the potential to revolutionize the interaction between the casino and its customers, though regulators may be less enthusiastic. In the past, except for the gilded few at the top of the high-roller pyramid, the casino neither knew, nor gave much of an impression that it cared, who the vast majority of its clientele were, or what they were doing in the property. Away from the slots floor this data was mostly “made up” and even within the electronic gaming field the information available was limited; a snapshot of play and behaviour, not a holistic recreation of what the patron was doing. Now facial recognition technologies are going to be able to identify clients as they approach “choke areas,” such as entrances and exits and when they interact with specific areas of the gaming floor, such as cashing TITO vouchers out at kiosks...

Intelligence Articles is a premium content section developed for AGB members only featuring in-depth articles on relevant items of interest across the multiple Asia Pacific Gaming jurisdictions. To continue reading, subscribe now.