Advances in facial recognition technology will see new and widespread applications that revolutionize the way casino operators interact with their players.
Facial recognition is not new to the casino sector, but it has traditionally been restricted to security teams, primarily as an aid to keeping barred individuals off a property.
But the technology has developed to a point where many now see it as central to growth plans over the coming years – with the potential to overhaul CRM, VIP and marketing departments.
At December’s G2E conference in Manila, Scientific Games’ sales director for Asia Clinton Long described the technology as a “game-changer for the industry,” adding that operators so far are only “scratching at the surface”.
He said that the technology could be used to significantly enhance the gaming experience on the casino floor, including everything from identifying players as they move throughout a property to ascertaining their likes and dislikes via...
This Dossier results from the “Life After POGOs” editorial project by Asia Gaming Brief which culminated with a pop-up digital forum on 9th December to discuss potentials ramifications in the industry.
Rich Goldman said it expects to report an interim loss of not less than HK$18 million for the six months to December, due mainly to the loss of revenue from business in Macau after parting ways with a junket partner in April.
The world is bouncing back, or at least coming to grips with the fact that going forward not much will be the same as before. Commendably, this industry quickly understood the need to adapt to a new normal, and that the days of targeting the low hanging fruit of the VIP sector are gone.
Over the years, many of the answers have been remarkably prescient in their forecasts for the near-term direction of Asia’s gaming industry. However, we can safely say that no one came anywhere close to guessing what 2020 may have had in store.
While nowhere in the world has escaped the economic fallout from the Covid-19 crisis, Macau has been hit harder than most, with forecasts for gross domestic product to shrink more than 50 percent this year.