Advances in facial recognition technology will see new and widespread applications that revolutionize the way casino operators interact with their players.
Facial recognition is not new to the casino sector, but it has traditionally been restricted to security teams, primarily as an aid to keeping barred individuals off a property.
But the technology has developed to a point where many now see it as central to growth plans over the coming years – with the potential to overhaul CRM, VIP and marketing departments.
At December’s G2E conference in Manila, Scientific Games’ sales director for Asia Clinton Long described the technology as a “game-changer for the industry,” adding that operators so far are only “scratching at the surface”.
He said that the technology could be used to significantly enhance the gaming experience on the casino floor, including everything from identifying players as they move throughout a property to ascertaining their likes and dislikes via...
AstroPay is the pioneer payment solution for thousands of consumers in Latin America, Asia and Africa, who want to purchase online on international sites, that helps merchants access new markets through its main product, AstroPay Card.
Consolidation of the bases and advancement in adversity was the thrust of Macau Chief Executive’s policy address for 2021, though it gave little away when it came to the current pillar of the economy - the gaming industry.
Gaming suppliers, like all areas of the industry, have felt the pinch from the Covid-19 crisis, though their growing digital businesses have proved a bright spot and helped offset the impact of the crisis.
While nowhere in the world has escaped the economic fallout from the Covid-19 crisis, Macau has been hit harder than most, with forecasts for gross domestic product to shrink more than 50 percent this year.