Facial recognition technology casts eye beyond security

Advances in facial recognition technology will see new and widespread applications that revolutionize the way casino operators interact with their players.  Facial recognition is not new to the casino sector, but it has traditionally been restricted to security teams, primarily as an aid to keeping barred individuals off a property.  But the technology has developed to a point where many now see it as central to growth plans over the coming years – with the potential to overhaul CRM, VIP and marketing departments.  At December’s G2E conference in Manila, Scientific Games’ sales director for Asia Clinton Long described the technology as a “game-changer for the industry,” adding that operators so far are only “scratching at the surface”.  He said that the technology could be used to significantly enhance the gaming experience on the casino floor, including everything from identifying players as they move throughout a property to ascertaining their likes and dislikes via...

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