Content is king in Asia’s slots market

New ways of delivering a constant stream of leading slots content, both online and off, are helping supercharge a product vertical that has previously struggled to grab the attention of consumers in Asia. On the land-based side, server-based gaming, a success story of the global street and retail sectors, could transform the slots offering of Asian casinos and help it make headway versus table games. And online, a new breed of content aggregators is finding new approaches to quickly and seamlessly rolling out fresh games from multiple suppliers. At its core, a server-based gaming system connects a number of slot machines to a central server. The benefits of this are multifold. On the content side, it enables operators to remotely deliver and continually update slot content on terminals. But it can also centralize all manner of functions, including bonusing, player management and even responsible gaming, allowing operators to cut costs, drive efficiencies and ultimately...

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