Content and innovation key to success in Asia’s online slots market

    It wouldn’t be fair to say that anyone enquiring about the Asian gaming scene faces a wall of silence when it comes to the specifics of the market but there is an element of the-first-rule-of-fight-club about it all. As one experienced gaming executive living and working in Asia says, given the regulatory profile in most Asian jurisdictions, it doesn’t pay to say too much in public. “It’s stupid to be high-profile in Asia,” the source adds. Or as another European-based gaming executive says, “there are so many wheels within wheels and people saying one thing and doing another.” Still, solid information about what is happening across the region does occasionally leak out. In particular, Playtech’s recent comments about its travails in Asia provide some insight into a clearly competitive landscape for suppliers. In its profit warning in July last year, the company said its revenue run rate in Asia was “materially below” average....

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