Casino firms not hitched to social capital bandwagon

Dealers in Macau
Dealers in Macau

There is a growing trend towards businesses founded on the premise of social capital, though despite their enormous profits, most casino firms have yet to sign on. The mission statement of these social capital corporations confers the same or higher importance to social metrics as to revenue and profit. Social enterprises measure themselves first and foremost on their contribution to society, beginning with their employees and their customers, as well as the greater community and the environment. Pure social enterprises are not-for-profit outfits. Encouragingly, there is a rising trend of business enterprises that are responding to this higher calling and seeking to transform themselves into social enterprises to become good corporate citizens, not for the superficial purpose of good public relations but permeating through the companies’ culture from the shop floor to the boardroom.  A 2018 Deloitte report on global human capital trends surveyed CEOs and found 65 percent polled “inclusive growth”among...

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