The gambling sector, the online element in particular, has always been fond of making big claims about how new technologies can be harnessed to improve returns, profitability and margins. In 2020 however, artificial intelligence (AI) is very much talked about with the perspective of how it can improve the social responsibility and the responsible gambling (RG) credentials of the industry. And with good reason. Reducing rates of problem gambling and demonstrating that its best business practices adhere to the highest levels of player protection and social responsibility are the best and, in truth, only way operators will avoid fines or . . . This content is restricted to subscribers
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