Asia remains first choice for mass, but VIPs venturing further

It’s difficult to enter a tourist hotspot in Asia without observing signs written in simplified Chinese, or a street vendor shouting greetings in Mandarin – a testament to the influence that Chinese outbound tourism has had in Asia.  Statistics from the China Outbound Tourism Research Institute (COTRI) show that China is expected to see around 180 million border crossing in 2019, a figure which is expected to hit 400 million by 2030.  While this is a promising statistic as a whole, experts believe that Asian countries, in particular, will need to step up their game if they want to keep their slice of the pie. In the past, the majority of outbound travel has been to the Greater China region, which includes Hong Kong, Macau, and Taiwan. Prof. Glenn McCartney from the University of Macau said this has been due to a level of “familiarity” to the tourists’ home country that these destinations...

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