Asia finds its place in iGaming’s new world order

The global igaming industry has enjoyed significant regulatory breakthroughs around the world over the past year, but the emergence of a genuinely international sector is causing the world’s largest operators and suppliers to re-evaluate the role Asia plays in their revenue mix. Online gaming has, for much of the last decade, revolved around a white market-grey market axis dominated by Europe and Asia. Many of the most successful operators and suppliers have followed a simple formula, investing grey market revenues from Asia to grow in the regulated markets of Europe. This approach has powered the growth of many of the most recognisable names in iGaming, perhaps most notably bet365 and Playtech. But a number of factors – including an increasing risk profile, the emergence of newly-regulating iGaming jurisdictions and greater local and international competition – are now combining in a way that is completely redefining the global landscape. New jurisdictions are building regulatory...

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